1. AI did NOT kill Google Search
❌ Myth: “Nobody Googles anymore. Everyone uses AI.”
✅ Reality:
Google search is still dominant (95%+ market share)
ChatGPT usage increased without reducing Google searches
Most people still Google after using AI to check websites
👉 AI added new behavior, it didn’t replace search.
Simple example:
You ask ChatGPT for “best insurance companies” → then Google the brand to visit the site.
2. No tool can magically get your brand into AI answers
❌ Myth: “This AI tool will put your brand inside ChatGPT answers”
✅ Reality:
Tools don’t do the work
Humans do (SEO/GEO experts)
Tools can:
✔ Show data
✔ Give insights
Tools cannot:
❌ Write content for you automatically
❌ Place your brand on other websites
❌ Make AI mention you directly
👉 Tools help decisions, people execute.
3. Nobody knows real AI search volume
❌ Myth: “This prompt has 50,000 searches in ChatGPT”
✅ Reality:
OpenAI doesn’t share real prompt data
All numbers are estimates, not facts
👉 Treat AI search volume like guesses, not exact numbers.
4. AI visibility can’t be tracked like Google rankings
Google:
Fixed rankings (1, 2, 3…)
AI:
Answers change for different users
AI guesses the most likely answer
Same question = different answers
👉 There is no permanent ranking in AI.
So:
AI tools can only estimate visibility
No tool sees “the exact truth”
5. What OTHER sites say about you matters more than your own site
For GEO:
Off-site mentions > on-site content
Why?
AI trusts third-party opinions
Just like backlinks in SEO
Examples of powerful sites:
Reddit
LinkedIn
News sites
Forums
👉 If others talk about your brand, AI trusts you more.
6. The most important GEO KPI = brand name in the AI answer
❌ Clicks from AI ≠ success
Reality:
AI sends very little traffic
Even big sites like Reddit get almost no AI traffic
What actually matters:
✅ Your brand name mentioned inside the AI response
Example:
“Best email marketing tools are Mailchimp, HubSpot, and (your brand)”
👉 That builds brand awareness, not traffic.
7. Bad GEO can damage your SEO
Big danger ⚠️
Some AI optimizations:
Help AI
BUT hurt Google rankings
Example:
Google traffic drops from 2,000 → 200
AI traffic increases from 0 → 200
Result:
❌ Net loss
👉 GEO must work with SEO, not against it.
Final Simple Conclusion
AI search is growing, but Google is still king
AI visibility ≠ SEO
Tools don’t do magic, humans do
Brand mentions matter more than links or clicks
Traffic from AI is low
Wrong AI optimization can harm your business
One-Line Summary:
AI didn’t replace search — it changed how visibility works. Smart brands combine SEO + GEO carefully.
If you want, I can also:
Turn this into Instagram carousel content
Create LinkedIn post
Make interview notes
Or explain GEO vs SEO in one table
